Thoughts

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Trust + The Internet = Business problem solved

Like many growing small businesses, we have found that as sales grow we begin drowning in an enormous sea of small administrative tasks – especially...

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Music to wind down to after a stressful Pucket match

John Lewis’ notes are like ripe drops of dew – exquisite, restrained, and unadorned. If you don’t like this, you’re wrong.

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Trust, business and taxes

Trust is the oil of commerce. Imagine popping out to buy some milk in a trustless world: “…the refrigerator is locked. When you’ve persuaded the...

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Selling games modelled by beautiful women

I received an intriguing email last week: “Hi ET Games Team! I really like your games and think they would be a great fit for...

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Fight the monopolists

Free markets create some perverse situations, mostly because humans are not the perfectly informed rational utility maximisers that economists pretend we are. Chief among perversions,...

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Blog post: UK Production update

You may have read our initial blog post about producing games in UK prisons and then seen that we went ahead and had our new...

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The Punisher – a new way to play Pucket

The Punisher is a new way to play Pucket – recommended for seasoned enthusiasts. The rules are as for normal Pucket, with one dastardly variation:...

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The Independent and Ethical gift guide from Et Games.

Whilst it would be great if all you bought this year was our games, we know there may be the odd person for which Pucket,...

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Making Games in Prison

This year we’re planning to have at least one of our new games made in prison, with the help of a charity called Blue Sky,...

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