Download Asha’s latest FAIR TRADE REPORT or read below for more general infomation.
Our fair trade supplier (Asha Handicrafts) works with independent craftsmen and women in India, providing fair wages, advance payments where necessary, and support and advice to reach export markets. Their aim is to increase the craftsmen and women’s quality of life in a stable manner, enabling them to take on their own employees, improve their living conditions, and send their children to school.

Fair Trade


Who is Asha Handicrafts?

Asha Handicrafts is not-for-profit organisation founded in partnership with Tearfund in 1975. Their profits are re-invested in building capacity, improving working conditions, and welfare initiatives for the artisans, such as smoke-free LPG cooking facilities, water filters, and educational assistance grants for the artisans’ children.

How have you made sure that your suppliers are as ethical as they claim?

Most years we visit Asha and the workshops where our games are made. In 2012, we made an extended visit to the workshops without any representative from our supplier, just using our own independent interpreter. We interviewed as many craftsmen as we could, asking them about pay, working conditions, health, and lifestyle. Although we had some concerns about dust and electrical safety, our visit greatly increased our confidence in the fair trade credentials of our suppliers. Our concerns about electrical safety have been fully resolved, and dust levels are being reduced. You can read our detailed report about the visit here. Asha’s fair trade credentials have been commended to us by Ten Thousand Villages.

What about being fair trade?

Fair trade means refusing to take advantage of people’s poverty and weak bargaining position to drive down their wages and working conditions to undignified levels. For many products such as coffee, chocolate, and bananas, acceptable wages and conditions are stipulated and audited by organisations such as the Fairtrade Foundation, which then licenses use of the fair trade logo. No such standards have been created yet for wooden craft items such as Pucket. However, we are 100% committed both to the spirit of fair trade, and to transparency about what we are doing so that you can judge the standards yourself. Our British arm has also joined the British Association For Fair Trade Shops, for which we have been carefully vetted.

Are Pucket games made from sustainably sourced wood?

The wood is bought locally, and comes from government plantations. We spoke to the Indian representative of the Forestry Stewardship Council – he told us that for the time being Sheesham wood is not endangered and is generally well managed. Unfortunately we cannot get FSC certified Sheesham, as the only FSC forest for Sheesham in India is over 1500 km away and was only certified in Feb 2013. We’ll continue to push wood sustainability, as it’s an issue we really care about.

2 thoughts on “Fair Trade

    1. Hi, Thanks a ton for your good review of Pucket. We are very flattered, and happy about it. It is good, too, to discover your website.

      I noticed, though, that the link with Amazon you have with Pucket is for the cheaper, NON-Fair Trade, less well-made, (though decent) version of Pucket that we have licensed Buffalo Games to have produced and distributed. Our website, has the original, Fair Trade version. No big deal, except that the description doesn’t quite go with the cheaper version.

      Again, thanks for the review!

      Chryse Bradshaw
      Et Games LLC

      P.S. The email address to the US arm is

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